MCU TRUE Rewards Branding

When the time comes to analyze your spending and decide on a credit card, the available choices can feel overwhelming — not to mention conflicting. The problem lies in the different types of cards, and the fact that many perks for one type of card aren’t offered for another. New York’s Municipal Credit Union decided to upgrade its popular MCU TRUE Rewards Cash Back Visa, and its branding in order to place greater emphasis on the card being for “U.”