The Last Hoorah: Branding

It wasn’t until attending SUNY Purchase that YANK$ realized Hip-Hop was the gift he would share. Raised between Los Angeles and New York City, YANK$ has drawn influences from all over the map, allowing him to become a mixture of both coasts: west side vibes meshed with east coast flow. His quirky energetic flows are a beacon for listeners who’ve been searching for something different in the crowded hip-hop scene today. “The Last Hoorah” is YANK$’s first official album, where the objective was to develop cover art, photography, animated ads, and a vinyl booklet for die-hard fans.